Lauren Burnham-Luyendyk launches ‘Shades of Rose’ fashion label

(Photo by Greg Doherty/Getty Images)
(Photo by Greg Doherty/Getty Images) /

Lauren Burnham-Luyendyk is taking the fashion world by storm!

The Bachelor’s Lauren Burnham-Luyendyk has been keeping busy during the lockdown, and given what she’s been up to, we’re grateful for what she’s produced as a culmination of the last two years. Just this week, she officially kicked off and launched her fashion label appropriately named, Shades of Rose.

This 12-piece collection has a little something for everyone, but Lauren Burnham-Luyendyk’s goal is to inspire those that can’t be defined by one thing. It is specifically designed for those that are defined by many words, feelings, emotions, and aspirations. For the type of person that is unapologetically themselves!

Hats off to you Lauren for creating such a spectacular brand and for making it affordable for most people to splurge in. In fact, Shades of Roses boasts a collection that has blouses, blazers, bodysuits, rompers, skirts, dresses, pants, etc. and falls within a price range of $40-$150.

Lauren Burnham-Luyendyk has always had a keen interesting in fashion design and it dates back to her high school days. Honestly, the minute I saw her introduction into Bachelor Nation, I knew she was one to follow when it came to fashion tips. The girl knows and understands it completely, so I find the launch of her fashion label absolutely fitting.

"I have always been drawn to fashion and styling. I started modeling for local designers during high school and was introduced to a swimwear designer who let me design a suit with her and that’s when I fell in love!  I’ve been wanting to create my own line ever since! I’ve spent the last two years working on this and despite the obstacles like COVID that we’ve had to overcome, we’re finally ready!"

If you’re wondering whether or not there will be more pieces in Lauren’s collection, then let me reassure that Shades of Roses will be coming out with two more collections–Fall and Holiday. I can already imagine the vibrant colors that will be a part of that collection!

I’d like to take a moment to say that I absolutely adore the name of her fashion label, especially given what it stands for. It’s a beautiful way to honor the different aspects of people and capture the essence of someone that doesn’t need to be confined to one definition.

"I was conscious of the current state of the world while creating the pieces for launch. I designed pieces that could be dressed up or down to fit our customer’s needs.  Many of them are inspired by my favorite casual ‘stay at home’ staples, elevated with feminine details."

There are so many levels to who we are as a person, and I love that Lauren Burnham-Luyendyk is honoring that sentiment. I look forward to seeing what she comes up with next!

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Check out Lauren’s new fashion label, Shades of Roses by clicking here (and have your wallet at the ready while you’re at it!).

Are you ready to go on a Shades of Roses shopping spree? Tell us in the comments below!